How can we
help you /

We design and deliver enterprise-grade Digital Experience Platforms (DXP) and Customer Data Platforms (CDP) that unify content, data, and customer journeys across all digital touchpoints.

Our approach focuses on flexibility, scalability, and long-term ownership, enabling organizations to evolve their digital ecosystem without being locked into rigid vendor stacks.

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DXP

Digital Experience Platform

based on Drupal / WordPress CMS

A modern DXP is more than a CMS. It is a composable foundation that connects content, front-end experiences, personalization, analytics, and integrations into a single, coherent platform. We build DXPs that enable: - Multi-site & multi-brand architectures from a single platform - Headless and hybrid delivery (Web, Mobile, Apps, Portals) - Composable front-ends (React, Next.js, Storybook, Design Systems) - Enterprise workflows for content, approvals, and governance - High-performance delivery with CDN, edge caching, and CI/CD pipelines - Seamless integrations with CRM, DAM, Marketing Automation, ERP, and APIs The result is a platform that scales with your organization — technically and operationally.

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CDP

Customer Data Platform

based on unified customer data

We help organizations turn fragmented data into actionable customer intelligence. Our CDP implementations focus on data ownership, interoperability, and real-world activation, not black-box tooling. Key capabilities include: - Unified customer profiles across web, CRM, marketing, and sales systems - Event-driven data collection (GA4, custom events, product usage, forms) - Consent-aware data flows aligned with GDPR and regional regulations - Real-time and batch integrations with marketing and analytics platforms - Activation-ready data models for personalization, segmentation, and automation CDP is not treated as a standalone tool — it is embedded into the DXP architecture, ensuring that data directly improves user experience and business outcomes.

Why Our DXP / CDP Approach Works

✔ Vendor-agnostic & future-proof — no forced lock-ins ✔ Enterprise-ready — security, scalability, and governance built in ✔ Composable by design — evolve parts without rewriting everything ✔ Developer-friendly — clean architectures, automation, and CI/CD ✔ Business-driven — platforms designed around real workflows, not demos

We work closely with product, marketing, and engineering teams to ensure the platform is usable, maintainable, and measurable from day one.

Building scalable digital platforms for real business growth

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Years of Experience

Delivering complex digital platforms, enterprise CMS, and data-driven solutions.

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Projects & Iterations Delivered

From MVPs to large-scale multisite and headless DXP/CDP ecosystems.

$0m+

Business Value Supported

Platforms we built and scaled support billions in annual client revenue.

Our Works /

United Nations Convention to Combat Desertification (UNCCD)
Industry: International Organization / Environmental Policy
Business Need: UNCCD operated four separate websites (two WordPress, two Drupal), leading to inconsistencies in design, content management, and user experience. A unified, scalable solution was needed to improve efficiency and usability.
Challenges & Solution: - Migrating all sites into a single, structured Drupal-based platform. - Implementing Storybook for a design system and consistency, reducing content development costs by 30–40%. - Managing input from 27 stakeholders while maintaining backend stability. - Integrating behavioral tracking, A/B testing, and optimizing performance for strong Google Lighthouse scores. - Converting Adobe InDesign assets into a fully functional web experience.
Outcome: The modernization effort resulted in a cohesive, user-friendly, and scalable website, improving content management efficiency and long-term digital sustainability.

“It was my pleasure working with Oleksiy (PathToProject) on a new Drupal website. He is a true full-stack developer—the ideal mix of DevOps expertise, deep front-end knowledge, and the structured thinking of a senior back-end developer. He is well-organized and never lets anything slip. Oleksiy understands what needs to be done before being asked and can manage a project independently with minimal involvement from clients, product managers, or business analysts. One of the best consultants I’ve worked with so far. ”

Andrei MelisTechnical Lead at Eau de Web
Bayer Radiología LATAM
Industry: Healthcare / Medical Imaging
Business Need: An advanced online platform was required to facilitate collaboration among radiology HCPs, distribute company knowledge, refine treatment methods, and streamline workflows. The solution needed to support access restrictions based on user role (HCP / non-HCP) and geographic region.
Challenges & Solution: - Multi-level filtering for precise content discovery. - Role-based access control to support different professional needs. - Personalized HCP offices for tailored user experiences. - A structured approach to managing diverse stakeholder expectations.
Outcome: The platform enhanced collaboration, streamlined workflows, and empowered radiology professionals with advanced tools to gain insights and optimize patient care.

“Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project. I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations. It’s great when you can partner with vendors you trust, and who go the extra mile. ”

Axel Gleizerman CopelloBuilding in the MedTech Space | Antler

“Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive. He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy. It was a pleasure working with him. ”

Oriol BesAI & Innovation (Discovery, Strategy, Deployment, Scouting) for Business Leaders
JYSK
Industry: Retail / E-Commerce
Business Need: JYSK required a robust Digital Experience Platform (DXP) integrated with a Customer Data Platform (CDP) to enable data-driven design decisions, enhance user engagement, and streamline content updates across more than 25 local markets.
Challenges & Solution: - Streamlined workflows for faster creative updates. - Seamless integration with a CDP for deeper customer insights. - Data-driven design optimizations to boost engagement and conversions. - Consistent UI across Drupal and React micro apps to support fast delivery at scale.
Outcome: The modernized platform empowered JYSK’s marketing and content teams with real-time insights and modern workflows, leading to stronger engagement, higher conversions, and a scalable global platform.

“Oleksiy (PathToProject) worked with me on a specific project over a period of three months. He took full ownership of the project and successfully led it to completion with minimal initial information. His technical skills are unquestionably top-tier, and working with him was a pleasure. I would gladly collaborate with Oleksiy again at any opportunity. ”

Nikolaj Stockholm NielsenStrategic Hands-On CTO | E-Commerce Growth
Alpro
Industry: Food & Beverage / Consumer Goods
Business Need: Users were abandoning the website before fully engaging with content due to slow loading times and an overall poor performance experience.
Challenges & Solution: - Implemented a fully headless architecture using Gatsby and Contentful. - Eliminated loading delays, enabling fast navigation and filtering. - Optimized performance to ensure a smooth user experience. - Delivered scalable content operations for global marketing teams.
Outcome: The updated platform significantly improved speed and usability, resulting in higher user engagement, longer session durations, and increased content exploration.
London School of Hygiene & Tropical Medicine (LSHTM)
Industry: Healthcare & Research
Business Need: LSHTM required improvements to its existing Drupal platform to better manage and distribute complex research data, including support for third-party integrations and optimized performance.
Challenges & Solution: - Implemented CSV-based data import and export functionality. - Enabled dataset downloads for external consumers. - Improved performance of data-heavy pages and research content delivery. - Stabilized integrations and sync flows across multiple data sources.
Outcome: The solution improved data accessibility, streamlined research workflows, and enhanced system performance, enabling LSHTM to manage complex datasets more efficiently.

“Oleksiy (PathToProject) has been a valuable developer resource over the past six months for us at LSHTM. This included coming on board to revive and complete a stalled Drupal upgrade project, as well as carrying out work to improve our site accessibility and functionality. I have found Oleksiy to be very knowledgeable and skilful and would happily work with him again in the future. ”

Ali KazemiWeb & Digital Manager at London School of Hygiene & Tropical Medicine
Copernicus Marine Service
Industry: Environmental Science / Marine Data
Business Need: The existing platform relied on three unaligned WordPress installations and embedded PHP code, creating inefficiencies and risks in content management and usability.
Challenges & Solution: - Migrated three legacy WordPress sites to a unified Drupal-based platform. - Replaced risky PHP fragments with configurable Drupal components. - Improved information architecture and user experience for data exploration. - Implemented integrations: Solr search, SSO (SAML), and enhanced analytics tracking.
Outcome: The new Drupal DXP streamlined content operations and improved accessibility, offering scientists and businesses a more efficient gateway to marine data services.

“Oleksiy (PathToProject) is demanding and responsive. Comfortable with an Agile approach and strong technical skills, I appreciate the way he challenges stories and features to clarify specifications before and during sprints. ”

Olivier RitlewskiIngénieur Logiciel chez EPAM Systems
Veolia
Industry: Environmental Services / Sustainability
Business Need: With Drupal 7 reaching end-of-life, Veolia needed to migrate its multisite platform to Drupal 10/11 while preserving region-specific content and multilingual capabilities across more than 200 sites.
Challenges & Solution: - Supported Acquia Site Factory multisite architecture at enterprise scale (200+ sites). - Ported the installation profile from Drupal 7 to Drupal 10 while ensuring platform stability. - Delivered advanced configuration management strategy for safe incremental rollout across released sites. - Improved page loading speed by refactoring data fetching and caching strategies.
Outcome: The platform was modernized into a stable, scalable multisite foundation with improved performance, maintainability, and long-term upgrade readiness.

“As Dev Team Lead on my project for 10 months, Oleksiy (PathToProject) demonstrated excellent technical skills and the ability to handle complex Drupal projects. His full-stack expertise is highly valuable. ”

Laurent PoinsignonDomain Delivery Manager Web at TotalEnergies
Organogenesis
Industry: Biotechnology / Healthcare
Business Need: Organogenesis faced operational challenges managing multiple brand websites on outdated platforms, resulting in fragmented workflows, high maintenance costs, and limited scalability.
Challenges & Solution: - Migrated legacy static brand sites to a modern AWS-compatible marketing platform. - Consolidated multiple sites into a single NX monorepo to reduce delivery time and maintenance overhead. - Introduced modern Next.js delivery with Tailwind + shadcn/ui design system. - Built a CDP layer using GA4 + GTM + Looker Studio with advanced tracking enhancements.
Outcome: The transformation reduced time-to-deliver marketing updates by 20–25%, improved Lighthouse scores to ~90+, and delivered a scalable multi-brand foundation for long-term growth.
Arvesta
Industry: Agriculture / Food / Corporate & Marketing
Business Need: Arvesta required a modern, scalable corporate marketing platform that could support rapid marketing updates, structured content operations, and consistent UI delivery across multiple teams and repositories.
Challenges & Solution: - Implemented a component-driven delivery workflow using Storybook variants as the single source of UI truth. - Defined scalable content models and editorial patterns in Contentful for marketing and corporate teams. - Delivered rapid front-end engineering support to reduce load on the in-house team and accelerate releases. - Integrated ElasticSearch Cloud for fast, dynamic content discovery and filtering. - Improved reuse and consistency through a shared UI library aligned with the System UI theme specification.
Outcome: The platform enabled faster delivery of marketing updates, improved UI consistency across pages, and strengthened editorial operations through structured content models and reusable components.
Deprexis
Industry: Digital Health / Mental Health
Business Need: The platform required stabilization, faster performance, and a secure payment workflow to support online services. The solution needed to meet strict reliability and security expectations common for digital healthcare products.
Challenges & Solution: - Critical performance bottlenecks were identified and resolved with caching and rendering optimizations. - A secure eCommerce/payment module was implemented with ABank integration for online checkout. - Automated regression coverage was introduced to protect sensitive order workflows and reduce release risk. - Quality gates were improved through test-driven delivery and repeatable validation in CI.
Outcome: The platform was stabilized, performance was improved, and secure checkout workflows were delivered with strong automated coverage to reduce operational and compliance risks.

About Me /

Hello,
I’m Oleksiy (Oly) Kalinichenko, Founder and CTO at PathToProject.

With 25+ years of experience in software engineering and digital platform architecture, I help organizations design, modernize, and scale complex web platforms. My work spans enterprise Digital Experience Platforms (DXP), Customer Data Platforms (CDP), and high-performance, multi-brand digital ecosystems.

Throughout my career, I’ve delivered and led hundreds of projects for global organizations across healthcare, retail, biotechnology, environmental services, and public institutions. My experience includes long-term collaborations with brands such as Bayer, Sharp, Schwabe, and United Nations organizations, where reliability, governance, and scalability are critical.

At PathToProject, I focus on building future-proof digital platforms using modern architectures — from Drupal and WordPress at enterprise scale to headless and composable solutions with React, Next.js, and cloud-native infrastructure. I strongly believe in clean architecture, automation, and industry standards as the foundation for sustainable growth.

I work closely with business, product, and engineering teams to ensure that technology decisions are measurable, maintainable, and aligned with long-term business goals — not just today’s delivery.

oly

Oly Kalinichenko

CTO at PathToProject

Testimonials /

1 of 7

Oleksiy (PathToProject) was the Lead Developer on a number of client projects which I managed. He is highly skilled and incredibly hardworking. When assigning work to him, I could always rely on it being completed to a high quality and on time. His technical expertise was valued across the team and he was often our 'go to' for technical challenges, which he loved to get stuck into. Oleksiy is proactive and engaged in a professional manner with our clients. I have no hesitation in recommending him.

Testimonial — Daniela Graf | Senior Project Manager | Change Mgmt Practitioner | Process Improvement Geek
Daniela GrafSenior Project Manager | Change Mgmt Practitioner | Process Improvement Geek
2 of 7

Oleksiy (PathToProject) worked with our Drupal team as a senior software engineer in some of our most challenging projects. He has deep know-how in full-stack software development, has a collaborative spirit and friendly demeanor, and it was a pleasure for all participants to work together with him. It was a privilege to work alongside him. We eagerly seek opportunities to collaborate with him again in the future, and I have no hesitation in recommending him.

Testimonial — Dr. Christoph Breidert | Co-Founder at 1xINTERNET GmbH
Dr. Christoph BreidertCo-Founder at 1xINTERNET GmbH
3 of 7

Working closely with Oleksiy (PathToProject), I have been extremely impressed by his skill level, commitment and ability to identify and resolve complex bugs quickly. Oleksiy works well in a team and is also able to handle tasks independently when required. It’s been a real pleasure to work with Oleksiy — as a senior PM/BA I have always felt in safe hands, and I recommend him as reliable and highly skilled in Drupal development.

Testimonial — Carla Toomer | Senior Project Manager | Programme Management | Business Analysis | Complex Transformation Delivery
Carla ToomerSenior Project Manager | Programme Management | Business Analysis | Complex Transformation Delivery
4 of 7

We trusted Oleksiy (PathToProject) with leading the development of projects from start to finish. He was able to successfully plan the development, and delegate tasks to other developers on the team. He is also very friendly, and eager to collaborate in order to balance timeline, quality, and budget.

Testimonial — Reuben Moes | Technical Manager | Problem Solver | Coder | Payments
Reuben MoesTechnical Manager | Problem Solver | Coder | Payments
5 of 7

Oleksiy (PathToProject) worked with us at Domain7 as a consultant Drupal developer, and was an integral part of our team. Oleksiy is dedicated and hard-working. He is helpful, taking time to support other team members when needed, and was always a friendly face in our meetings. He is an excellent developer and someone who I could confidently assign work to and know that he would work hard to complete it on time and to the highest standard. Our clients really enjoyed working with him, and I will take the opportunity to work with him again anytime I can in the future.

Testimonial — Kirstie Adam | Experienced Head of Projects & Change | Operations Manager | IT Projects Specialist
Kirstie AdamExperienced Head of Projects & Change | Operations Manager | IT Projects Specialist
6 of 7

Oleksiy (PathToProject) is one of the hardest working people I know. He is a pleasure to work with and an expert in Drupal development. He consistently exceeds expectations — great things happen when he is around.

Testimonial — Ben Mogg | Product Manager | Data | Discovery | Delivery
Ben MoggProduct Manager | Data | Discovery | Delivery
7 of 7

Oly (PathToProject), as we could call him, was working with us for 9 months and started up our Drupal and Akeneo integration with great passion. His experience, skills and knowledge were very productive for the project. A real Drupal guru, breathing PHP and writing code as if it were poetry!

Testimonial — Tom Rogie | DevOps at X2O Badkamers (aka chef-van-t-containerpark)
Tom RogieDevOps at X2O Badkamers (aka chef-van-t-containerpark)

Ready. Set. Go.

Turn complex requirements into scalable digital platforms.
We help organizations design, modernize, and launch enterprise-grade DXP and CDP solutions — from strategy and architecture to delivery and long-term evolution.

Whether you’re starting from scratch or transforming an existing platform, we focus on clarity, performance, and measurable outcomes from day one.

From Strategy
To Scale /

We partner with product, marketing, and engineering teams to build future-proof digital platforms that grow with your business.
Our work spans DXP, CDP, multi-brand ecosystems, headless architectures, and enterprise CMS — always focused on maintainability, performance, and long-term ownership.

No vendor lock-in. No short-term fixes.
Just platforms designed to scale.

Oly

Oleksiy (Oly) Kalinichenko

CTO at PathToProject

Do you want to start a project?