How can we help you

We design and deliver enterprise-grade Digital Experience Platforms (DXP) and Customer Data Platforms (CDP) that unify content, data, and customer journeys across all digital touchpoints.

Our approach focuses on flexibility, scalability, and long-term ownership, enabling organizations to evolve their digital ecosystem without being locked into rigid vendor stacks.

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DXP

Digital Experience Platform

based on Drupal / WordPress CMS

A modern DXP is more than a CMS. It is a composable foundation that connects content, front-end experiences, personalization, analytics, and integrations into a single, coherent platform. We build DXPs that enable: - Multi-site & multi-brand architectures from a single platform - Headless and hybrid delivery (Web, Mobile, Apps, Portals) - Composable front-ends (React, Next.js, Storybook, Design Systems) - Enterprise workflows for content, approvals, and governance - High-performance delivery with CDN, edge caching, and CI/CD pipelines - Seamless integrations with CRM, DAM, Marketing Automation, ERP, and APIs The result is a platform that scales with your organization — technically and operationally.

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CDP

Customer Data Platform

based on unified customer data

We help organizations turn fragmented data into actionable customer intelligence. Our CDP implementations focus on data ownership, interoperability, and real-world activation, not black-box tooling. Key capabilities include: - Unified customer profiles across web, CRM, marketing, and sales systems - Event-driven data collection (GA4, custom events, product usage, forms) - Consent-aware data flows aligned with GDPR and regional regulations - Real-time and batch integrations with marketing and analytics platforms - Activation-ready data models for personalization, segmentation, and automation CDP is not treated as a standalone tool — it is embedded into the DXP architecture, ensuring that data directly improves user experience and business outcomes.

Why Our DXP / CDP Approach Works

✔ Vendor-agnostic & future-proof — no forced lock-ins ✔ Enterprise-ready — security, scalability, and governance built in ✔ Composable by design — evolve parts without rewriting everything ✔ Developer-friendly — clean architectures, automation, and CI/CD ✔ Business-driven — platforms designed around real workflows, not demos

We work closely with product, marketing, and engineering teams to ensure the platform is usable, maintainable, and measurable from day one.

Building scalable digital platforms for real business growth

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Years of Experience

Delivering complex digital platforms, enterprise CMS, and data-driven solutions.

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Projects & Iterations Delivered

From MVPs to large-scale multisite and headless DXP/CDP ecosystems.

$0m+

Business Value Supported

Platforms we built and scaled support billions in annual client revenue.

Our Works

Industry: International Organization / Environmental Policy
Business Need:

UNCCD operated four separate websites (two WordPress, two Drupal), leading to inconsistencies in design, content management, and user experience. A unified, scalable solution was needed to improve efficiency and usability.

Challenges & Solution:
  • Migrating all sites into a single, structured Drupal-based platform.
  • Implementing Storybook for a design system and consistency, reducing content development costs by 30–40%.
  • Managing input from 27 stakeholders while maintaining backend stability.
  • Integrating behavioral tracking, A/B testing, and optimizing performance for strong Google Lighthouse scores.
  • Converting Adobe InDesign assets into a fully functional web experience.
Outcome:

The modernization effort resulted in a cohesive, user-friendly, and scalable website, improving content management efficiency and long-term digital sustainability.

“It was my pleasure working with Oleksiy (PathToProject) on a new Drupal website. He is a true full-stack developer—the ideal mix of DevOps expertise, deep front-end knowledge, and the structured thinking of a senior back-end developer. He is well-organized and never lets anything slip. Oleksiy understands what needs to be done before being asked and can manage a project independently with minimal involvement from clients, product managers, or business analysts. One of the best consultants I’ve worked with so far. ”

Andrei MelisTechnical Lead at Eau de Web
Industry: Healthcare / Medical Imaging
Business Need:

An advanced online platform was required to facilitate collaboration among radiology HCPs, distribute company knowledge, refine treatment methods, and streamline workflows. The solution needed to support access restrictions based on user role (HCP / non-HCP) and geographic region.

Challenges & Solution:
  • Multi-level filtering for precise content discovery.
  • Role-based access control to support different professional needs.
  • Personalized HCP offices for tailored user experiences.
  • A structured approach to managing diverse stakeholder expectations.
Outcome:

The platform enhanced collaboration, streamlined workflows, and empowered radiology professionals with advanced tools to gain insights and optimize patient care.

“Oleksiy (PathToProject) and I worked together on a Digital Transformation project for Bayer LATAM Radiología. Oly was the Drupal developer, and I was the business lead. His professionalism, technical expertise, and ability to deliver functional improvements were some of the key attributes he brought to the project. I also want to highlight his collaboration and flexibility—throughout the entire journey, Oleksiy exceeded my expectations. It’s great when you can partner with vendors you trust, and who go the extra mile. ”

Axel Gleizerman CopelloBuilding in the MedTech Space | Antler

“Oleksiy (PathToProject) is a great professional with solid experience in Drupal. He is reliable, hard-working, and responsive. He dealt with high organizational complexity seamlessly. He was also very positive and made teamwork easy. It was a pleasure working with him. ”

Oriol BesAI & Innovation (Discovery, Strategy, Deployment, Scouting) for Business Leaders
Industry: Retail / E-Commerce
Business Need:

JYSK required a robust Digital Experience Platform (DXP) integrated with a Customer Data Platform (CDP) to enable data-driven design decisions, enhance user engagement, and streamline content updates across more than 25 local markets.

Challenges & Solution:
  • Streamlined workflows for faster creative updates.
  • Seamless integration with a CDP for deeper customer insights.
  • Data-driven design optimizations to boost engagement and conversions.
  • Consistent UI across Drupal and React micro apps to support fast delivery at scale.
Outcome:

The modernized platform empowered JYSK’s marketing and content teams with real-time insights and modern workflows, leading to stronger engagement, higher conversions, and a scalable global platform.

“Oleksiy (PathToProject) worked with me on a specific project over a period of three months. He took full ownership of the project and successfully led it to completion with minimal initial information. His technical skills are unquestionably top-tier, and working with him was a pleasure. I would gladly collaborate with Oleksiy again at any opportunity. ”

Nikolaj Stockholm NielsenStrategic Hands-On CTO | E-Commerce Growth
Industry: Environmental Science / Marine Data
Business Need:

The existing platform relied on three unaligned WordPress installations and embedded PHP code, creating inefficiencies and risks in content management and usability.

Challenges & Solution:
  • Migrated three legacy WordPress sites to a unified Drupal-based platform.
  • Replaced risky PHP fragments with configurable Drupal components.
  • Improved information architecture and user experience for data exploration.
  • Implemented integrations: Solr search, SSO (SAML), and enhanced analytics tracking.
Outcome:

The new Drupal DXP streamlined content operations and improved accessibility, offering scientists and businesses a more efficient gateway to marine data services.

“Oleksiy (PathToProject) is demanding and responsive. Comfortable with an Agile approach and strong technical skills, I appreciate the way he challenges stories and features to clarify specifications before and during sprints. ”

Olivier RitlewskiIngénieur Logiciel chez EPAM Systems

About Me

Hello,
I’m Oleksiy (Oly) Kalinichenko, Founder and CTO at PathToProject.

With 25+ years of experience in software engineering and digital platform architecture, I help organizations design, modernize, and scale complex web platforms. My work spans enterprise Digital Experience Platforms (DXP), Customer Data Platforms (CDP), and high-performance, multi-brand digital ecosystems.

Throughout my career, I’ve delivered and led hundreds of projects for global organizations across healthcare, retail, biotechnology, environmental services, and public institutions. My experience includes long-term collaborations with brands such as Bayer, Sharp, Schwabe, and United Nations organizations, where reliability, governance, and scalability are critical.

At PathToProject, I focus on building future-proof digital platforms using modern architectures — from Drupal and WordPress at enterprise scale to headless and composable solutions with React, Next.js, and cloud-native infrastructure. I strongly believe in clean architecture, automation, and industry standards as the foundation for sustainable growth.

I work closely with business, product, and engineering teams to ensure that technology decisions are measurable, maintainable, and aligned with long-term business goals — not just today’s delivery.

Oly

Oleksiy (Oly) Kalinichenko

Founder, CTO at PathToProject

Testimonials

Ready. Set. Go.

Turn complex requirements into scalable digital platforms.
We help organizations design, modernize, and launch enterprise-grade DXP and CDP solutions — from strategy and architecture to delivery and long-term evolution.

Whether you’re starting from scratch or transforming an existing platform, we focus on clarity, performance, and measurable outcomes from day one.

Oleksiy (Oly) Kalinichenko

Oleksiy (Oly) Kalinichenko

CTO at PathToProject

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