Run CDPHC
Run CDP health check

CDP & customer data platform services

Unify your data. Understand your customers. Drive real impact.

We help organizations build modern CDP foundations that unify data, activate audiences, and power personalized experiences across every channel.

Start with a CDP Health Check before investing in data architecture, identity, tracking, or activation work.

Run CDP Health CheckRequest CDP Data Review
  • 2-3 minutes
  • No signup required
  • Expert recommendations

CDP Health Check

Baseline
72
/100
CDP health score
  • Data Collection & TrackingGood
  • Identity ResolutionNeeds attention
  • Data GovernanceGood
  • Segmentation & AudiencesGood
  • Activation & IntegrationsGood
  • Analytics & MeasurementGood

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88

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Marketing Teams

Activate better audiences and personalize across channels.

Data & Analytics Teams

Unify data sources and build a single trusted customer view.

Product Teams

Power features and experiences with clean, actionable data.

Platform Owners

Ensure governance, compliance, and reliable data infrastructure.

CDP Health Check

72
/100

CDP health score

Start with a clear baseline

Our CDP Health Check analyzes your data, tools, and processes to identify gaps, risks, and quick wins.

  • Data Collection & Tracking
  • Identity Resolution
  • Data Governance
  • Segmentation & Audiences
  • Activation & Integrations
  • Analytics & Measurement
  • Consent & Compliance

Run the Health Check in 2-3 minutes

Get instant insights and expert recommendations.

Run CDP Health Check

No signup required. 100% free.

Our CDP services

End-to-end services to design, build, and optimize customer data platforms.

More CDP capabilities covered by these paths

Need something else?

Not sure where to start with your customer data?

Run the CDP Health Check and get a clear roadmap in minutes.

Run CDP Health Check

Trusted by teams building data-driven experiences

Selected platforms we have helped connect, unify, and activate.

  • Logo: ZoneIQ
  • Logo: Twist
  • Logo: Triflex
  • Logo: Svitoch
  • Logo: Sony
  • Logo: Scanjour
  • Logo: Philip Morris
  • Logo: Nestlé
25+

Years of platform engineering experience

350+

Projects and platforms delivered

Global

Customers across America, EMEA, and APAC with local delivery and support

Our process

A proven approach to deliver CDP success.

  1. Discover

    Understand goals and data sources.

  2. Assess

    Evaluate data, tools, and maturity.

  3. Design

    Define strategy, architecture, and roadmap.

  4. Build

    Implement, integrate, and validate.

  5. Optimize

    Measure, improve, and scale.

Frequently asked questions

What is a Customer Data Platform (CDP)?+

A CDP is a customer data foundation that collects, organizes, and activates customer data across marketing, product, analytics, and operational systems.

How is a CDP different from a DMP or CRM?+

A CRM manages known customer relationships, a DMP is typically advertising-oriented, and a CDP focuses on unified customer data, identity, segmentation, and activation across channels.

How do you improve tracking and data quality?+

We review event naming, data layer structure, collection points, validation, governance, ownership, and observability so teams can trust the data they use.

What is identity resolution?+

Identity resolution connects customer identifiers across systems and touchpoints so teams can understand customer journeys more accurately.

How do CDPs support audience activation and measurement?+

CDPs can support audience segmentation, journey orchestration, personalization, analytics, and campaign measurement when the data model and integrations are designed well.

Request a CDP Data Review

Tell us about your goals and data challenges. We will review the details and get back to you.

We usually reply within 1 business day.